The Effectiveness Of Public Relations Practice In The Oil Sector

The Effectiveness Of Public Relations Practice In The Oil Sector 

Abstract

African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good commercial image are veritably important for business success. Tends to be told by their publics which includes, its staff, shareholders, guests and of course members of the press.

The company is actually veritably important interested to know its public problem areas and openings with the end to perfecting the association’s overall performance to enable them know what their public thinks about African petroleum public Relations programmes and quality of services of the association to its publics.

The experimenter thus decided to embark on this study with the objects.

The objects of the study are

To determine the extent of AP ’S public Relations dispatches availability to their publics and also find out whether AP’s public relations practices impact the opinion of their publics.

Applicable data grounded on the compass of the study were collected through primary and secondary data with structured questionnaire as the main instrument administered to two hundred and fifty( 250) repliers comprising forty African petroleum staff, sixty share holders, one hundred and twenty guests and thirty members of the press.

The questionnaire was largely structured and open – concluded where necessary. The questions and the response were veritably standard to grease comparison of responses and to secure good control of the questions, ki- forecourt( x2) was used to assay the suppositions formulated.

Among the findings were that the African Petroleum Public Relations Media Message and quality of their overall services are satisfactory through their rallying programmes and enlightment crusade but needs further sweats. AP’s Public Relation’s Practice influences their publics to favour her products through conclusive and satisfying communication. The ensuing recommendation were made; AP should always engage in a constant evaluation of their public relations practice and its effectiveness to identify any short appearances. Media combination should be reviewed to always embrace perceptible content.

Table Of Contents

Title runner i blessing runner ii

fidelity iii

Acknowledgement iv

Abstract v

Table of Content vii

CHAPTER ONE preface

Background to the study 1

Statement of problem 4

ideal of the study 6

expression of thesis 6

compass of the study 7

Significance of the study 8

description of terms 9

Chapter Two Literature Review

What’s public relation 11

part of public relations directors in

marketable out fit 26

Strategy and compass of public relations programmes 28

Frame work of public relations programme 37

significance of public relations in all oil painting assiduity. 39

Chapter Three Research Design And Methodology

Sources of data 45

Primary data 45

Secondary data 46

Area of study 46

exploration instrument 46

Questionnaire design/ interview questions 47

Dichotomous questions 48

Multiple choice questions 48

Open- ended questions 48

slice system used 48

Sample size and slice ways 49

Sample procedure 52

Airman check 50

Validity of the instrument 51

system of disquisition 52

confirmation of instrument 53

system of data analysis 54

Chapter Four Data Donation And Analysis

PartA. a table of responses to coitus 56

suggestion of free access to AP’s public

Chapter Five Summary, Conclusion And Recommendations

Summary 72

Summary of findings 74

Conclusions 75

Recommendations 76

Limitations of the study 77

Bibliography 78

excursus 1 83

excursus 11 84

Chapter One

Preface

1.1 Background To The Study

The history of African petroleum Plc date back to 1954 when the also British petroleum BP company Limited, brought up the means of Atlantic refining company on the West African seacoast Ten times latterly( 1964) that company was incorporated in Nigeria as British Petroleum of Nigeria Limited which of course is a attachment of the world wide British petroleum Group that retailed petroleum product throughout the Federal Republic of Nigeria. In 1978, the company changed from a private company to a public company, when forty percent( 40) of the shares were vended to Nigerian citizens in compliance with vittles of the Nigeria Enterprises elevations degree of 1977. On the 31st July 1979, the Federal Government acquired the sixty percent( 60) share in British petroleum( BP) Limited, just to make the company wholly Nigeria affair. As a result, the name of the company had to change to African Petroleum( AP) Limited which was in November 1979.

Consequently, 20 of the Federal Governments 60 shares in African petroleum were offered to the public in March 1989 in fulfillment of its privatization policy. The share were seven times over subscribed during the exercise, therefore adding the number of share holders from about fifty thousand to one hundred and sixty thousand share holders. The company’s current paid up share capital of N86.4 M which of course is the largest in the country.

As a marketer of refined petroleum in Nigeria, African Petroleum( AP) procures and distributes petroleum products like petrol( PMS), Diesel oil painting( AGO), Household kerosene or Domestic petroleum kerosene( HHK/ DPK), Low poor energy oil painting( LPFO), thawed petroleum Gas( LPG), energy oil painting, spurt-A-1( Aviation furbric kerosene) etc the company also manufacture and vend a wide range of lubricants, germicide and chemicals. This company’s marketing operation areas are Kaduna, Kano, Port – Harcourt, Warri.

African petroleum plc has its head office in Lagos. The main source of its products is the Nigerian National Petroleum Corporation( NNPC) through its strategic network depots and refineries. As contained in its Diary( 1998) African petroleum is a world class integrated petroleum company where outstanding and devoted people supported by superior technology deliver exceptional benefits to its shareholders ”. Their charge is to be an innovative and client acquainted, provider of quality petroleum and affiliated products and services ”.

Businesses are open systems, and utmost of what they do generates direct benefits and costs for their societies. moment society demands that businesses join in the critical task of working societies, problems. pots are further than profitable institutions and have a responsibility to devote some of their coffers problems substantially of which pots helped to produce.

still, small or large our enterprise, we can not insulate our business from the society around us. Nor can we serve without its goodwill. The experimenter thus tried tox-ray the public relations practice in African petroleum plc to assess its effectiveness in structure asked goodwill imperative to healthy business survivability.

Statement Of Problems

African petroleum plc( formerly British petroleum) that has been in actuality since 1954 is now one of the major marketers of petroleum products in Nigeria. African petroleum plc operates many major marketing areas in Kaduna, Kano, Lagos and Port Harcourt. It has depots at( Apapa) Lagos, Jos and Kano but its main source of Petroleum Company( NNPC). Presently the company entered into the marketing of chemical, real estate development and manufacturing of germicides.

Coming to the ever- adding number of competition and continued energy failure in the country, the company doesn’t fold its arms watching rather she continues to diversify and expand on its conditioning. The reason being that should the company fail to satisfy her multitudinous publics by constant force of product as at when demanded and of course quality product, the publics negative response would affect its profit making capability and in respect affect the nations frugality. In the trouble of perfecting the quality of its product and services, as respects achieving public felicitations, goodwill and support, can not in the factual sense understand how actually the publics feel about their company’s quality of services and their public relations programmes.

This exploration work shall do justice to address certain problems like

a. How far is the public relations dispatches of AP plc accessible to her publics.

Were the right public relations media frequently use?

Is the public relations department of AP rated high by her publics in terms of its effectiveness?

Does the public relations practices of African petroleum plc impact the opinion of their public in favour of AP.

Do the public relations consider African petroleum plc’s public relations practice as acceptable?

Ideal Of The Study

The ideal of the study are as follows

To ascertain the extent of African petroleum’s public dispatches availability to their public.

To know whether the right public relations media were frequently used.

To determine whether AP’s public relations practice impact the opinion of their publics in favour of African petroleum.

To ascertain whether African petroleum’s public relations department is rated high in terms of its effectiveness.

To find out if the publics of AP plc consider their public relations practices as acceptable.

Expression Of Thesis

H01The degree of African petroleum’s public relations dispatches availability to her public is wrong.

H02 The right public relations media weren’t frequently used.

H03 The public relation practice of African petroleum doesn’t impact the opinion of their public in favour of African petroleum.

H04 The public relations department of AP isn’t rated high in terms of its effectiveness.

H05 The public considers African petroleum’s public relations practice as acceptable.

Compass Of The Study

The compass of study is concentrated on public relations practices in African PetroleumPlc. and their internal and external publics in Port Harcourt megalopolis were studies as for the motifs covered, all the particulars as contained in the objective