The Roles Of Middlemen In The Marketing Of Paddy Rice

The Roles Of Middlemen In The Marketing Of Paddy Rice

Abstract

The study assessed the part of mediators in the marketing of paddy rice in Kwande Local Government Area of Benue state. Simple arbitrary fashion was used to elect repliers. 140 clones of questionnaire were administered with the end of reaching out to 70 rice growers and 70 mediators in the four major requests of study area. frequence distribution, chance, ranking, mean, the matrices correlation and the pupil t- test were used to dissect the data collected. The studies revealed that maturity(66.4) of the repliers were manly whose major occupation was tilling.78.6 of the repliers had formal education( Primary, Secondary and Tertiary. Their major source of capital for rice product and marketing was through particular saving and informal sources of credit. Majority(60.0) of the mediators determined the time of deals, they( mediators) also determined request price of rice through dealing and dealing( Logrolling). Majority84.3 of mediators determined storehouse place for paddy rice in the area as particular house they also formed request associations to problems of rice marketing in the area. It was also revealed that, rice product in the area was on a small scale with67.2 of growers cultivating lower than 21bags of rice per season. The t- cal of5.337> t- tab of1.96 at( p<0.05) revealed that, there was a significant difference between the profit generated per annum by growers and mediators, the correlation test also revealed that, there was a significant relationship between the price of 100 kg bag of rice in the four major requests in the study area at 5 and 1level of significance.

Table Of Content

Title runner i

fidelity. ii

Declaration. iii

instrument. iv

Acknowledgement. v

Abstract. vii

Table of content. Viii

List of table. xiii

List of numbers xiv

Chapter One

Preface 1

Background of the Study. 1

Statement of Problem 2

objects of the Study. 4

thesis Testing 5

Significance of Study. 5

compass and Limitation of Study. 6

description of Terms. 7

Chapter Two

Literature Review. 9

Rice( Oriza sativa). 9

request and Marketing. 10

elaboration of Agricultural Marketing 14

Types of Market. 15

Marketing perimeters. 16

Marketing Costs. 19

Marketing effectiveness 21

Types of Marketing effectiveness 22

functional effectiveness. 22

Pricing effectiveness 23

Marketing structure 24

Marketing Information. 26

request Training 27

Enabling Environment. 28

Approaches to Marketing. 28

Marketing Functions. 30

Pricing and Exchange 30

Dealing 31

Assembly 31

Physical Function. 32

Easing Function 32

mediators of Agriculture Marketing 32

trafficker mediators.36

Agent mediators.37

Academic mediators.38

Processors and Manufacturers.38

Marketing Organization.39

Marketing Channels 39

Marketing Chain.42

CHAPTER THREE

Research Methodology 44

The Study Area 44

Population of Study 46

Testing procedure and Sample size 46

system of Data Collection. 47

Variable Specification and measures 47

system of Data Analysis 48

CHAPTER FOUR

Results and conversations.51

Socioeconomic Characteristics.52

places of mediators.55

volume of Rice Produced by Farmers.58

Income made by both growers and mediators 60

Paddy Rice marketing Constraints. 62

results to Problems of Marketing 64

Profit Generated by both growers and mediators. 66

Price of Rice at different requests 68

CHAPTER FIVE

Conclusion and Recommendations. 70

Conclusion 70

Recommendations 70

Reference 72

supplements 74