chapter One

1.0 Introduction

1.1 Research background

Many authorities have contributed significantly to the successful definition of public relations. According to Jerkins (1985), public relations defines a conscious, planned and sustained effort to establish and maintain mutual understanding between an organization and its public.

According to the International Public Relations Institute (IPRI), this is the umbrella of public relations as a management function of an ongoing and planned nature that public and private organizations and institutions seek to gain and maintain understanding, empathy and empathy for. provides a definition. Support for those they have or may have to do to achieve more productive co-operatives and more efficiently achieve common good through planning and dissemination. information.

The concept of public relations is one of the basic principles of image building for industrial relations, marketing, corporate organization, educational institutions, governments and personal interests.

Cut-up etc. (1985:
4) Public relations is “the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the diverse public on which its success or failure depends.

Bernays, who, along with Ivy Lee, is credited with being the founder of modern public relations in the early 1990s, defined public relations as “an administrative function that expresses public attitudes that define organizational policies, procedures, and interests. Then implement the action plan, gain public understanding and gain acceptance.

According to Roger Hayward, quoted in Adegoke (2001), public relations is about spreading the personality of an organization. This highlights the importance of communication between organizations and the public.

Roger Hayward’s definition is somewhat related to that of the British Institute of Public Relations. Both state the public relations officer’s duties in promoting, projecting, and representing the organisation, while at the same time relating to the organisation’s public, both internal and public. Public disclosure.

Public relations project the management personality of which the public relations department represents, through their activities with the use of their perspective tools (i.e. Print and electronic media).

The Public Relations Society of America (PRSA) defines public relations as:

“a distinctive management function which helps to establish and main mutual lines of communication, understanding, acceptance and operation between an organization and its public”

The international public relations association of Mexico in North America defines public relations as

“the art and social science of analyzing trends, predicting their consequences, counseling organisations’ leaders and implementing planned programmes of action which serve both the organisation’s public interest.”

It is obvious that the work of Public relations is needed in almost in every society, organisation, both the profit and non-profit organisation, to include higher institution of learning (universities, polytechnics, colleges of education, and other colleges). In fact, individual in the society also need the service of public relations especially those individuals that are profession or expert such as musician, athletes, politician e.t.c .

To this end, the research examined the use of public relation practice in government institution using a case study of Isin Local Government, Kwara State. In this research PR efforts and usefulness shall be revealed especially as it helps in building and enhancing communication in the grass-root. 1.2 Problem Description

The survey found that in a significant number of organizations, executives do not recognize or appreciate public relations efforts. Management, individuals, or government agencies are unaware of the potential of public relations to build and improve a positive image for their agency’s success. Management’s attitude towards the public relations department is observed to be lukewarm and unchallenging

1.3 Purpose of the survey

Me. A study of the impact of public relations in Isin Ibadan Municipality.

ii. To investigate whether Isin local government outreach has helped establish and maintain mutual understanding between the Council’s top management and its various members of the public.

iii. To find out some of the problems faced by the Public Affairs of Isin Municipality Ibadan.

IV. To find out whether the Public Relations Department of Isin Municipality, Ibadan has improved the reputation of the Council.

v. To find techniques that have been successfully used in Isin municipal public relations to promote government interests. vi. Understand the media used by spokespersons to achieve local government goals.

1.4 Research question

Me. What is the impact of public relations activities in Isin Ibadan Municipal Government?

ii. How has Isin local government assisted in public outreach to establish and maintain mutual understanding between the council’s top management and various members of the public?

iii. What are the public relations issues of Isin City Government in Ibadan?

IV. Has the Public Relations Department of the Isin Municipality of Ibadan improved the reputation of the Council? v. What PR techniques have been used successfully by Isin Municipality to promote government interests?

vi. What mediums does the spokesperson use to reach local government goals?

1.5 Scope of investigation

Since Isin municipality was selected as a case study, work on this project is limited as not all municipalities can be visited. However, the demographics of Isin local government employees and managers are examined as follows:
Age, gender, work experience, and educational background were taken into consideration before the questionnaires were distributed.

1.6 Importance of research

This research will benefit many individuals, institutions, local governments and other organizations. Among the few beneficiaries are Mass Communication and Public Relations students and alumni. This includes public relations professionals.

Local government:
One of his beneficiaries of this work is the local government community, including all departments that know the role of PR and how to use it for effective performance.

PR student:
Students, recent graduates, and publicists will also benefit from this work.

Once completed, the work becomes part of the academic world that other scholars and students can use as a point of reference. 1.7 Definition of terms

This is equivalent to a public relations function or contribution to promote municipal administration.

public relations:
This is the department or unit responsible for planning and maintaining mutual understanding between the organization and the public.

There are many people, ranging from local administrative staff, workers and host communities associated with the Isin local government.

Mutual understanding:
It’s public relations jargon, and it’s all about good relationships creating a symbiotic relationship between an organization and its various public.

Local government:
This is a third government link like Isin Municipality.


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