Proliferation Of Radio Stations And Its Implication For Media Performance

Proliferation Of Radio Stations And Its Implication For Media Performance

Abstract

This study examine the Proliferation of Radio Stations and its Recrimination for media Performance using Ray Power FM100.5, Alagbado( private radio), Eko FM,89.7 Ikeja( state radio) and FRCN 6090 Lagos( Federal radio) as case study. thus, the growth of radio stations in Nigeria have brought both negative and positive impacts on the people especially with the occasion to hear to multiple broadcasting stations of their choice unlike in the history when government sewed up the broadcast assiduity, although deregulation has also made National Television Authority( NTA) and Federal Radio Corporation of Nigeria( FRCN) to polarize its stations across the countries of confederation while private media has also multiplied. Survey exploration system was espoused and 150 clones of questionnaires were published and distributed to 150 repliers named in which 140 clones were returned. It’s also apparent that the growth has brought lots of enhancement to the media performance in terms of effective competition thus enable people to have access to good programme and access to multiple sources of information leaving them with occasion to make choice of the available media. it serves the commission part as numerous graduate of communication, media and mass communication were contained through the establishment of radio station. numerous repliers explosively agreed that proliferation of radio stations in Nigeria is a blessing of which its future especially in this digital period is considered to be veritably bright. It’s recommended that government to through its nonsupervisory agency the NBC; watch nearly the assiduity so as to insure that drivers don’t diverge from the avowed public objects of broadcasting.