TOURISM INDUSTRY: AN IN-ROAD TO CULTURAL UPLIFTMENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the largest and fastest expanding segments of the global tourism industry is cultural tourism. More and more, tourism promotions use the arts and creative industries to boost destinations’ appeal and competitiveness. In order to gain competitive advantages in … Read more
ENHANCING INTERNALLY GENERATED REVENUE THROUGH TOURISM DEVELOPMENT ABSTRACT In particular, this study focused on Ibeno Beach in the Ibeno Local Government Area to determine whether tourism development in Akwa Ibom State increases internally generated revenue. Three research questions and two research hypotheses were developed to direct the study in order to meet this goal. The … Read more
KITCHEN HAZARDS, CAUSES AND CONTROL CHAPTER ONE INTRODUCTION AND STATEMENT OF THE STUDY 1.1 BACKGROUND OF THE STUDY Understanding the hazards present in the kitchen can help you prevent accidents or giving your family food poisoning. Kitchen safety awareness is essential during food preparation and cooking, as well as during clean-up and daily living. A … Read more
MARKETING PRACTICES AND CONSUMER SATISFACTION IN HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Customer satisfaction is a business philosophy that emphasizes providing customers with value, anticipating and managing their expectations, and proving that you can meet their needs. Customer satisfaction and service quality are essential for any business to succeed (Gronoos, 1990; … Read more
PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing is described as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” in the American Marketing … Read more
SOCIO ECONOMIC CONTRIBUTION OF TOURISM TO THE DEVELOPMENT OF HOSPITALITY INDUSTRY CHAPTER ONE 1.0 INTRODUCTION As a backbone upon which service sectors thrive with a backward and forward interconnectivity, tourism has over time become a significant component of many economies in many countries around the world. As a result, different countries around the world now … Read more
THE EFFECT OF HOSPITALITY AND TOURISM INDUSTRY ON EMPLOYMENT RATE CHAPTER ONE 1.0 INTRODUCTION One of the largest industries in the tourism sector, the hotel industry has been crucial to the hospitality sector, especially in ensuring that tourists have the necessary comfort in any destination (Laws, 1995). It is a sector based on services that … Read more
THE EFFECT OF COVID 19 PANDEMIC ON HOTEL PATRONAGE IN SOME SELECTED HOTELS IN ETSAKO ABSTRACT This research was done to determine how the COVID-19 pandemic affected hotel patronage. The purpose of the study was to determine how frequently people used hotels and how that affected hotel revenue. The survey method was used for the … Read more
ASSESSMENT OF THE EFFECT OF COVID19 ON TOURISM IN NIGERIA CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY The world awoke in December 2019 to an outbreak of a disease known as Coronavirus disease 2019. (abbreviated as COVID-19). The disease was described as an infectious disease caused by the coronavirus that causes severe acute respiratory syndrome. The … Read more